Negotiate and Win

Negotiate and Win

Master the Wants Method

by Colin Rose

12 chaptersen-AU

Every day is built on negotiation, whether you are managing high-stakes enterprise agreements, closing multi-million-dollar commercial tenders, or resolving friction across the boardroom table. In Negotiate and Win, Colin Rose distils decades of frontline leadership as the Australian Army's Chief Industrial Officer into a rigorous, practical blueprint: the Wants Method. Moving through six prescriptive stages—Preparation, Wants, Propose, Bargain, Agree, and Follow-Up—this indispensable handbook strips the theatre from bargaining to reveal the science of mutually profitable outcomes. You will learn how to articulate genuine wants without defensive posturing, construct disciplined three-person negotiating teams, and test underlying assumptions before stepping into the room. Discover how to trade low-cost concessions for high-value returns, dismantle manipulative Red-style power plays using collaborative Blue behaviours, and engineer watertight written packages that neutralise Murphy's Law. Whether you operate in contested monopoly environments or hyper-competitive open marketplaces, Negotiate and Win equips you with the strategic clarity, psychological insight, and tactical discipline required to hold your ground, build trust, and consistently secure durable results.

  • Business & Entrepreneurship
  • Instructional Guide
  • Self-Help
  • Negotiation & Influence
  • Negotiation Skills
  • Relationships & Communication

NEGOTIATING TO WIN

The processes in this book developed out of emergency. The emergency was my very green introduction to one of the highest conflict industries of all - Industrial Relations. With almost no knowledge and little skill, I found myself as the Australian Army's Chief Industrial Officer.

Daily I was confronted with conflict which arose between unions and management in army establishments all over Australia. The personal strain was enormous. I found myself drinking too much and suffering agonies of anxiety. I desperately wanted to win, and very often, I did not. The conflict was sometimes violent and verbal, sometimes a pale compromise that left all parties tired, dissatisfied, and dispirited. Gradually I learned from the deals which worked, and more from analysis of those that failed, the rudiments of the skill of negotiation. The main aspects that seemed to have some impact on the results were Information - Style - Phases - Tactics and the Relationship between the parties. At the time, I made no effort to systematize these vague feelings. In fact, it was not until much later, at a time when with surprised recall, I noticed that the emergency had passed, and other people were asking for advice. I started to piece together in a systematic way the scraps I had learned, so I could pass them on to others. That exercise was precious for me, and I concluded that three elements were essential - phases, style and tactics. I discovered that Information is part of the Preparation phase and the Relationship between the parties was intrinsic to the Wants phase and also affected the Style of a negotiation. Tactics became an important but less vital section on its own.

STARTING TO WIN

The more I tried to win, the more often the agreements I tried to come to fell through or caused emotional clashes with people, more strikes, more threats. It dawned on me that I also had to let the other party win. It now is obvious to me that unless both parties feel satisfied with the outcome, no lasting solution can be expected. I certainly lea…

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