Building high-quality backlinks can be time-consuming, especially for agencies managing multiple clients or SaaS companies competing in crowded search results. Finding relevant websites, checking traffic and authority, contacting publishers, negotiating prices, creating content, and tracking placements can quickly become a full-time task.
Link building marketplaces simplify this process by bringing publishers and buyers together on one platform. Depending on the marketplace, you can browse websites, compare SEO metrics, select placements, order guest posts or link insertions, and manage campaigns from a single dashboard.
However, marketplaces differ considerably in publisher quality, pricing, targeting options, and services.
If you are looking for a platform to scale link acquisition in 2026, these are 10 link building marketplaces worth considering.
Quick Comparison
| Rank | Link Building Marketplace | Best For | Key Strength |
|---|---|---|---|
| 1 | WhitePress | International campaigns | Large global publisher database |
| 2 | Linksman | Agencies and SaaS brands | Publisher selection and transparent SEO metrics |
| 3 | Collaborator | Guest posts and digital PR | Broad publisher marketplace |
| 4 | Insert.Link | Contextual link building | Page-level link opportunities |
| 5 | Linkhouse | Large-scale campaigns | Extensive publisher selection |
| 6 | Adsy | Guest posting | Large publisher inventory |
| 7 | Bazoom | International link building | Wide geographic coverage |
| 8 | iCopify | Budget-friendly campaigns | Affordable placements |
| 9 | LinksThatRank | Quality-focused campaigns | Curated placements |
| 10 | RhinoRank | Outreach-based link building | Manual outreach |
The 10 Marketplaces
1. WhitePress
Best for: International SEO and content distribution
WhitePress is a global link building and content marketing platform that gives agencies and brands access to publishers across multiple countries and languages.
The platform currently advertises publications on 146,000+ websites, more than 384,000 offers, and support for 36 languages. It also provides website filters and SEO data to help users compare publishers before ordering.
WhitePress supports article publication, link insertion, digital PR, brand mentions, and other visibility-focused services.
Why choose WhitePress?
- 146,000+ websites
- 36 languages
- More than 384,000 offers
- 50+ website filters
- Link insertion opportunities
- Digital PR and brand mentions
- Content creation options
- International campaigns
Best suited for: Agencies and SaaS companies running multilingual or international SEO campaigns.
2. Linksman
Best for: Agencies and SaaS brands looking for flexible link building with transparent publisher metrics
Linksman is a link building marketplace that helps agencies, SaaS brands, and businesses find and purchase backlink placements from verified publisher websites.
The platform allows users to browse publishers and filter opportunities based on factors such as niche, DA, DR, organic traffic, language, country, and price. This gives marketers more control over where their backlinks are placed instead of relying entirely on pre-selected websites.
Linksman supports several link building options, including guest posts, niche edits, and digital PR. The platform also provides a dashboard for tracking orders and placements.
Linksman Pricing
Linksman's current link building packages are:
| Package | Price | Backlinks |
|---|---|---|
| Link Hero | $399 | 3 backlinks |
| Link Superhero | $599 | 5 backlinks |
| Link Legend | $999 | 5 backlinks |
The packages include placements on websites with DA 20–50+ and 5K–15K+ organic traffic, depending on the selected package. They also include 750–1,500 words of content, contextual do-follow backlinks, niche-specific placements, and a link replacement guarantee. Delivery is listed at approximately 7–28 days.
Linksman also operates a marketplace where users can purchase individual placements based on the publisher and service selected. The marketplace itself does not require a monthly subscription.
Why choose Linksman?
- Guest posts, niche edits, and digital PR
- Publisher filtering by niche, DA, DR, traffic, language, and price
- Transparent publisher metrics
- Contextual do-follow backlinks
- Niche-specific placements
- Link replacement guarantee
- Live order tracking
- Fixed link building packages
- Marketplace option for more flexible purchasing
Best suited for: SaaS companies, B2B brands, SEO agencies, freelancers, and marketing teams that want more control over backlink selection.
3. Collaborator
Best for: Guest posts and digital PR
Collaborator is a marketplace connecting advertisers with publishers for guest posts, sponsored content, and other promotional placements.
The platform allows users to search publisher opportunities using different website and campaign criteria.
Why choose Collaborator?
- Large publisher marketplace
- Guest posting opportunities
- Digital PR options
- Multiple countries and niches
- Publisher filtering
- Useful for international campaigns
Best suited for: Agencies and brands that want access to a broad selection of publisher websites.
4. Insert.Link
Best for: Contextual link insertions
Insert.Link focuses heavily on finding existing pages where a backlink can be placed contextually.
This makes it different from marketplaces that primarily focus on creating a new guest post for every backlink. Existing articles can already have search visibility, backlinks, and established topical context.
The platform also supports guest posts, listicles, press releases, and PR placements.
Why choose Insert.Link?
- Contextual link opportunities
- Existing-page placements
- Guest posts
- Listicles
- Page-level discovery
- Publisher filtering
- Useful for targeted backlink campaigns
Best suited for: SEO teams that prioritize contextual relevance and existing content.
5. Linkhouse
Best for: Agencies managing larger campaigns
Linkhouse is a link building marketplace that connects advertisers with publisher websites and provides tools for managing backlink campaigns.
It offers different publisher categories and filtering options, allowing agencies to find websites based on their campaign requirements.
Why choose Linkhouse?
- Large publisher database
- International coverage
- Guest posts
- Sponsored content
- Link insertion opportunities
- Publisher filtering
- Agency-focused campaign management
Best suited for: Agencies and businesses managing larger or recurring link building campaigns.
6. Adsy
Best for: Guest posting
Adsy is a guest posting marketplace where marketers can search for publisher websites based on different criteria such as niche, country, authority, traffic, and price.
It also provides content creation options, allowing businesses to order content along with their placements.
Why choose Adsy?
- Large publisher inventory
- Guest posts
- Link insertions
- Niche and country filters
- Website metrics
- Content creation
- Suitable for different budgets
Best suited for: Agencies, freelancers, startups, and brands looking for a large selection of guest posting opportunities.
7. Bazoom
Best for: International link building
Bazoom is a link building platform focused on helping brands acquire backlinks through publisher websites across different markets.
Its international network makes it useful for businesses that need backlinks from specific countries or want to expand their SEO campaigns beyond a single market.
Why choose Bazoom?
- International publisher network
- Multiple geographic markets
- Link building campaigns
- Guest posting opportunities
- Scalable campaigns
Best suited for: Agencies and SaaS brands targeting multiple countries.
8. iCopify
Best for: Budget-conscious link building
iCopify is a marketplace focused on guest posts and backlink placements. Its marketplace includes opportunities across different niches and price ranges.
It can be useful for smaller businesses that want to test different publishers without committing to larger monthly link building packages.
Why choose iCopify?
- Guest post marketplace
- Different publisher categories
- Budget-friendly options
- Publisher selection
- Suitable for smaller campaigns
Best suited for: Freelancers, startups, small agencies, and brands working with limited budgets.
9. LinksThatRank
Best for: Quality-focused link building
LinksThatRank takes a more curated approach to link building. Instead of focusing purely on marketplace volume, the service emphasizes selecting relevant publishers and acquiring contextual placements.
This can be useful for businesses that prefer to focus on the quality and relevance of individual backlinks rather than simply increasing backlink volume.
Why choose LinksThatRank?
- Curated placements
- Contextual backlinks
- Niche relevance
- Quality-focused campaigns
- Suitable for targeted SEO campaigns
Best suited for: SaaS companies and agencies that prioritize carefully selected placements.
10. RhinoRank
Best for: Manual outreach
RhinoRank focuses on outreach-driven link building and contextual backlink acquisition.
The approach is useful for brands that prefer having an outreach team handle publisher relationships rather than selecting every placement through a self-service marketplace.
Why choose RhinoRank?
- Manual outreach
- Contextual backlinks
- Guest posts
- Niche-relevant placements
- Managed link building
Best suited for: Brands that want a more hands-off outreach approach.
How to Choose the Right Link Building Marketplace
Choosing a marketplace based only on the number of websites or the cheapest price can lead to poor-quality placements. Consider these factors before placing an order.
1. Topical relevance
A backlink should make sense in the context of the website and article.
For example, a SaaS company selling project management software should prioritize technology, SaaS, business, productivity, startup, and related publications instead of unrelated websites simply because they have a high DR.
2. Organic traffic
Check whether the publisher receives genuine organic traffic.
Look at traffic levels, ranking keywords, traffic trends, and the countries generating the traffic.
3. DA and DR
DA and DR can be useful for comparing websites, but they should not be the only criteria.
A relevant website with genuine traffic and strong content can be more valuable than an unrelated website with a higher authority score.
4. Placement type
Different link building formats can serve different purposes.
Guest posts involve publishing a new article containing your backlink.
Niche edits or link insertions place a backlink inside existing content.
Digital PR focuses more on earning visibility and mentions through publications and media.
Choose the format according to your campaign objective rather than buying the same type of link repeatedly.
5. Publisher quality
Check the website's content quality, publishing history, traffic, referring domains, outbound links, and overall editorial standards.
Avoid websites that appear to exist primarily for selling backlinks.
6. Transparency
A good marketplace should give you enough information to evaluate a publisher before purchasing.
Linksman's marketplace, for example, provides filters and metrics including DA, DR, traffic, niche, language, and price before you place an order.
Which Link Building Marketplace Is Best for SaaS Brands?
For SaaS brands, the right marketplace depends on the type of campaign you want to run.
If you need a very large international publisher database, WhitePress is worth considering.
If you want contextual link opportunities from existing pages, Insert.Link can be useful.
If you need a broad guest posting marketplace, Collaborator and Adsy are options to explore.
For agencies and SaaS brands that want publisher selection, transparent SEO metrics, niche filtering, and multiple link building formats, Linksman is one of the strongest options on this list.
Linksman gives users access to 1,000+ verified marketplace websites and lets them filter opportunities based on niche, DA, DR, traffic, language, and price. Its broader link building services also include guest posts, niche edits, and digital PR.
Final Thoughts
Link building marketplaces can make backlink acquisition considerably easier for agencies and SaaS companies.
Instead of spending hours prospecting websites, contacting publishers, negotiating prices, and tracking placements manually, you can use a marketplace to compare opportunities and manage orders from one place.
However, the goal should not be to buy as many backlinks as possible.
Focus on relevance, genuine traffic, content quality, publisher authority, and natural contextual placement. A smaller number of strong, relevant backlinks can be more useful than a large number of low-quality placements.
For agencies, scalability and campaign management are important. For SaaS brands, topical relevance and publisher quality should be major considerations.
Among the platforms covered here, Linksman is particularly suitable for agencies and SaaS brands that want control over publisher selection combined with transparent SEO data and multiple link building options.
FAQs
What is a link building marketplace?
A link building marketplace connects businesses with websites that offer backlink placements. Users can browse publishers, compare metrics and prices, and purchase placements through the platform.
Is Linksman suitable for SaaS companies?
Yes. Linksman specifically lists SaaS businesses among the types of businesses it serves. Its marketplace also provides niche-based filtering, making it possible to look for publishers relevant to software and technology campaigns.
What link building services does Linksman offer?
Linksman's current service pages highlight guest posting, niche edits, and digital PR. Its marketplace also provides publisher listings with metrics such as DA, DR, traffic, niche, language, and price.
How many websites are available on Linksman?
The Linksman marketplace currently states that users can browse 1,000+ verified websites. Linksman's service pages separately mention a broader network of 8,000+ websites, so these figures should not be treated as identical. For the marketplace specifically, 1,000+ is the safer figure to use.
Can I choose the website for my backlink on Linksman?
Yes. Linksman allows buyers to browse marketplace listings and choose websites based on criteria such as niche, DA, DR, traffic, language, and price. Its niche edit service also explicitly states that buyers can choose their website.
Does Linksman offer niche edits?
Yes. Linksman offers niche edits, also known as link insertions, where backlinks are added to existing relevant content. The service uses manual outreach and provides publisher selection and tracking.
Should you choose backlinks based only on DR?
No. DR is only one metric. Consider topical relevance, organic traffic, content quality, referring domains, website history, and the relevance of the actual page where your backlink will appear.
About the author
This is a guest post by Aavni Jain, who writes about link building, digital PR, and search visibility.